Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2020 Annual Conference


The Antecedents of the Value Co-Destruction – A Holistic Perspective
(A2020-64262)

Published: May 27, 2020

AUTHORS

Hao Zheng, University of Nottingham Ningbo China; Chenchen Weng, Nottingham University Business School China; Jun Luo, University of Nottingham Ningbo China; Martin Liu, University of Nottingham Ningbo China

KEYWORDS

Value co-destruction; Holistic View; B2C Context

ABSTRACT

There is a burgeoning field of value co-creation (VCC) research in the past decades. However, the complexity and heterogeneity of multi-actors tear the harmoniousness of VCC apart. Hence, value can be co-destroyed in a multi-actor involvement setting. Prior research on value co-destruction (VCD) focuses on the process and outcomes, with limited attention on the VCD antecedents. Our study sheds the lights on exploring the VCD antecedents in the B2C context. Further, instead of examining the VCD antecedents from blunt and simplistic view, We adopt a holistic view. It incorporates the lens of employee, company and customer to explore the antecedents. We used semi-structured interview to obtain VCD incident data. We propose a model of two constructs that are less participation and low engagement as antecedents and these constructs are formulated from the holistic – both dyadic and triadic perspective. Finally, this study contributes to the deeper understanding of VCD domain.

REFERENCES

This article was supported by Zhejiang Natural Science Foundation (LQ17G020009), National Natural Science Foundation of China (Grant No. 71972112)